Customer Retention – Decreasing Churn is the #1 Secret to Growing Profits

Customer retention harp

Customer Retention – Decreasing Churn to Grow Profits Customer Retention – Service business, or companies with services marketing elements like SaaS companies, should prioritize fighting customer churn above all else. The old saying “acquiring a customer is 4 times more expensive than keeping an existing customer” still applies. In this article we look at the […]

Negative Marketing Personas – How to Cope with Grinders

Marketing personas

Marketing Personas – We’ve all been there, but we might not have put a name to the phenomenon. The day has gotten off to a flying start. You’ve just returned from your coffee break. Some hot coffee, a little light banter with your co-workers, and then IT happens. “The Grinder” is back. Your hopes for […]