Are you thinking about using SaaS marketing for your business?
SaaS, or software as a service, can be very difficult to market. Yet, it also often helps businesses sell wildly successful products.
In fact, services marketing allows companies to sell their products with little overhead costs. It also is a fantastic way to keep earning money for the services you provide.
But what exactly is SaaS marketing and how does it best serve your business?
We’ll get into all of that below. Keep reading to learn more!
What Is SaaS Marketing?
Have you ever signed up for an internet-based subscription service? Perhaps you have a few companies that pull money out of your bank account every month in exchange for giving you access to their products.
If so, you’ve experienced the SaaS business model.
At its core, services marketing promotes cloud-based service that gives customers access to a companies products in exchange for a fee. Commonly-known SaaS companies include Netflix, Microsoft, and Hubspot.
Many companies use digital marketing as a way to promote online products and services that can’t be delivered in a physical, offline manner. If you sell web-based products, this could be a fantastic way to earn money and generate sales.
How SaaS Business Works
By now, you might be wondering how you promote something that doesn’t physically exist in the world.
It’s true: making a SaaS business profitable is difficult. In essence, you need to convince your audience to buy into a service that they will never physically hold in their hands or be able to test out until they opt in.
Fortunately, there are ways to effectively drive people to your SaaS platform. First, you should gear your digital marketing techniques toward convincing your audience that your SaaS product meets one of their needs. Then, use keywords and an SEO strategy to make sure you have an advantage over your competition.
Creating consistent content is also key. This content can come in the form of blog posts, videos, or social media content. Either way, keeping your audience up-to-date drives engagement, which ultimately leads to more customers.
You can also offer free trials of your services so your potential customers can try it out for themselves. Hiring a digital marketing agency also helps you make sure your brand engages as many potential clients as possible
How Digital Marketing Benefits Your Company
Now, let’s get into how digital marketing benefits your business.
First, and perhaps most prominently, you’ll get more leads, which benefits your business by giving it more potential clients.
This allows you to take greater advantage of your lower overhead. Because your services exist completely online, you might have a less expensive overhead than you otherwise would. Many companies have to purchase the products they sell. If they make the products in-house, they have to spend money on materials to do so and hire workers to oversee the manufacturing process.
Because of this, you’ll be able to make a greater amount of profit through marketing than a company that sells physical products.
Services marketing also shortens your sales funnel. While most business owners must worry about turning leads into customers through a process, most SaaS companies simply need to present a summary of the services their customers receive should they choose to subscribe.
You also make money on a continual basis as a result of your SaaS marketing. Should your leads become subscribing customers, their accounts will be charged on a regular basis, gaining you more revenue.
Digital marketing can feel overwhelming to small business owners – if you’re wondering what to consider when hiring a digital agency, please refer to our 5 tips on choosing a digital marketing company.
Ready to Get Started?
Are you ready to get started with marketing for your SaaS or services company?
Our marketing services often benefits businesses in many ways. It helps them drive leads to their business, shorten their sales funnel, and make more money.
If you’re ready to get started with marketing for SaaS and services, contact us! We’ll help you take your business to the next level.