It’s incredible to see what was trending on Google in 2020 – it gives you insight into everything people searched for.
It can also help your business when it comes to SEO.
But how is it different from PPC? How is SEO similar to PPC in terms of calculating ROI? What are the appropriate KPIs for similar industries? Most importantly, how much does SEO cost?
When you look at an SEO pricing guide, you need to make some decisions on what kind of SEO services you want. You need to evaluate an affordable SEO company. You need to consider affordable local SEO services.
If you’re unsure of what affordable SEO services look like, here’s a guide on what to consider when it comes to SEO pricing and how it helps you make a better decision on what services to get.
Pay Per Click vs SEO
When it comes to getting traffic paid traffic to your website is really straightforward. You pay per click, you know what you pay – and you pay for results, ie. traffic. Search engine optimization is a lot more complicated than pay per click in terms of getting results.
Think about it.
There’s no Cost Per Click (CPC) metric per keyword in SEO. No guarantees. No comfort. Deal with it.
The smart way of going about getting organic traffic from better SEO is to have a process with goals anchored in a repeatable routine. Let’s see what this could look like.
What Are Your Goals?
The first step before choosing any kind of SEO service is to evaluate your goals. You need to assess what kind of goals you want with SEO.
What do you want SEO to accomplish for you in 4 weeks or in 6 months?
You also want to assess what kind of traffic you want coming to your website or how many leads you want to achieve with the SEO services you are paying for.
Ultimately, you want to choose realistic goals. You want to figure out what are realistic goals for any kind of pricing package you choose.
For example, you want to choose the best most expensive SEO pricing package if you have a business that is not designed for every kind of SEO service. On the contrary, you would want to choose something that is better for your needs.
What Services Do You Want?
After you evaluate your goals, you now want to assess the services that are going to help you reach those goals.
You want to assess the services you need to get you more traffic to your website, more leads, or more sales. This is a good time to compare different pricing packages and see what makes them unique.
Some of the services you need to consider are:
- Quality of information
- Technical SEO
- On-page SEO
- Off-page SEO
There’s a lot that goes into the service that you’re paying for. That’s why it’s important to consider your needs and your goals first.
You want to choose a service that is going to help you achieve your goals in the best possible way.
What’s Your Budget?
SEO services vary a lot in price. Cheap SEO may only cost a hundred dollars, whereas more expensive SEO may involve paying thousands.
The questions are: what kind of SEO services do you want and what is your monthly budget on SEO?
This is where it’s a good idea to know what you’re getting from each SEO service. You want to know the quality of the service you’re paying for.
You should also ask a company you’re considering hiring what results should expect to see and ask them why their pricing is different from other SEO companies.
Overall, you want to do your research on how much you’re willing to spend on SEO services. If you’re limited on a budget, you want to choose an SEO service that is going to do the most for your business.
What Happens With Cheap SEO?
If you decide the pay for the cheapest SEO service, it could hurt you in the long run.
Google’s algorithm is designed to rank a website based on the quality of its backlinks, their content, and if they have user intent in mind.
A cheap SEO company might just do basic keyword research and write cookie-cutter articles. A cheap SEO company might hurt your ranking more than they might help you.
You want to choose an SEO company that has a reputation for providing quality articles. You want to choose a company that has testimonials and can point to websites that they’ve improved in with the search.
This is why you want to avoid cheap SEO because you don’t want Google hurting the ranking of your website. It’s better to pay for quality SEO and know what you’re getting than saving a few dollars.
What to Expect When You Pay for SEO
What are the components of the cost that goes into an SEO budget? This is why it’s helpful to have an SEO calculator.
Having an SEO calculator can be helpful when it comes to paying for SEO. You want to assess exactly the cost of SEO services. Use the one below to figure out how much you can spend (adapted from https://www.searchenginejournal.com/seo-cost-calculator).
The calculator below uses lifetime purchases to create a more realistic picture.
When you do pay for quality SEO, you’ll discover that your website will benefit from better traffic from your target audience. You’ll have specific traffic from a specific audience.
Another benefit of having quality SEO is that your business website will grow its brand. Your content will be seen as trustworthy and of high-quality.
The last thing you should expect when you pay for SEO is a profitable investment. For instance, what are the KPIs for measuring success?
That’s why you should look at the lifetime value of a customer. You want to see if your SEO is able to bring someone back to your website. You want to see if customers have a memorable user experience with your website that drives them back to shop at your business.
Now You Have the Best SEO Pricing Guide
This SEO pricing guide offers everything you need to know about SEO packages and what factors can play a role in pricing.
This is why it’s important to have goals and assess your budget before you choose any SEO company.
If you have questions about SEO, you can contact us here.