The Fat Tails Blog
Useful Tips on Digital Marketing, Customer Analytics & Web Development for Sales and Marketing
Website Overhaul for Maximizing Lead Generation
When Risutec contacted Fat Tails to inquire about a website overhaul, they weren’t looking for an award-winning design. But they did need a website that
How Much Does a Small Business Website Cost?
Over the course of the past few years, online shopping has steadily been on the rise. It’s very important for small businesses to stay competitive
Your 2021 SEO Pricing Guide: Balancing Value and Success
It’s incredible to see what was trending on Google in 2020 – it gives you insight into everything people searched for. It can also help
Self-Service BI is the Only Game in Town for Small Business
Do you own a small or mid-sized business and think that business intelligence and data analytics tools are out of your reach? Then you might
Big Data for Small Companies
Big data: it’s all around us, from the social media we use every day to our children’s education system. it’s integral to scientific disciplines like
How Small Companies Can Use Business Intelligence to Deliver Value in Two Weeks or Less
When you have a small team, too much data can be your downfall. To compete with larger companies, many small businesses may need help to
The Value of Data Storytelling for Small Business
Are you interested in adding some pizzazz to your small business website and other publicity materials? Have you considered data storytelling? Like every person, every
3 Common Data Management Mistakes to Avoid in Your Business
In this article we explore common data management mistakes to avoid in your small business. The digital age has taken over and chances are that
Digital Marketing Strategy from Humdrum to Humming
Digital marketing strategy and implementation for a SaaS company. From first steps to ongoing optimization and weekly “jam-sessions” – here’s how we did it! Fat
6 Agile BI Tools for Small Business You Need to See Today
BI tools for small business owners don’t have to be an exhausted mess, trying to analyze disorganized data. Business intelligence software for small businesses has brought habitable
Customer Retention – Decreasing Churn is the #1 Secret to Growing Profits
Customer Retention – Decreasing Churn to Grow Profits Customer Retention – Service business, or companies with services marketing elements like SaaS companies, should prioritize fighting
Negative Marketing Personas – How to Cope with Grinders
Marketing Personas – We’ve all been there, but we might not have put a name to the phenomenon. The day has gotten off to a
Why SaaS Marketing is Critical for Your Business
Are you thinking about using SaaS marketing for your business? SaaS, or software as a service, can be very difficult to market. Yet, it also often
5 Useful Tips on Choosing a Digital Marketing Company for Your Small Business
Are you looking to get started with online marketing and wondering how to choose the right digital marketing company? Perhaps you already have an online