Business Intelligence Services

Business Intelligence Services, or BI Services, is not just for big companies anymore. 

If you’re a small business owner looking for business intelligence solutions, you’ve come to the right place. We’ll help you get set up with the right business intelligence tools.

The benefit of a well-implemented BI-system is to help you make, or save, more money.  

Fat Tails is a Microsoft Power BI Partner.

Table of Contents

Best Business Intelligence Tools For Small Businesses

What’s the best BI tool for small companies?

We’ve compiled a list on our blog here: 6 BI Tools for Small BusinessExcel is missing from the list, and so is Google Sheets. But there’s no reason these two apps couldn’t be a part of a functioning business intelligence setup.

And while you don’t need a complex data warehouse to leverage analytics – you will need to know how to combine data from different sources.

Microsoft Self-Service Business Intelligence

Self-service business intelligence is the only viable type of business intelligence available to small businesses.

It’s just too expensive to use consultants to author reports and design visualizations that you outgrow in a matter of weeks. Our recommendation is to start out with Power BI from Microsoft. 

Here are the steps to get started:

  1. Navigate to the Microsoft Admin Center on 365
  2. Buy the Power BI Professional package (NB! Should be around $10 per month)
  3. Download the Power BI Desktop from Microsoft’s app store on your computer
  4. Connect to an Excel workbook, and start building reports
  5. Publish the report to your server – the Power BI Professional you just bought
  6. Share it with a coworker
  7. Rinse and repeat for about 10000 hours, or until you become proficient

If you have more complex requirements, you can always book a free 15-minute consultation with us. 

Typical Use Cases for Growing Your Business with Analytics

1. Integrating HubSpot CRM Data to Power BI

How do you pull data into Power BI from HubSpot?

We’ve built a template-based HubSpot integration to help you export data from HubSpot into your data lake or data warehouse through a batch process. This solution will help you integrate the most common HubSpot objects, such as:

  • Contacts
  • Salespeople and teams
  • Pipeline
  • Deals
  • Engagements and activities

There are many different reasons for wanting to build analytics solutions outside HubSpot. A concrete example is the lack of geographical information, such as interactive maps, in HubSpot. Having these interactive maps will help plan salesperson travel itineraries, or optimize driving time for service and sales.

2. Building a Database for Email Marketing

No email marketing can really work without a database.

Some marketing automation tools come with a lot of expensive bells and whistles, that you really don’t need. We’ll help you build a database for email marketing that’s modeled on the customer journey.

Some of the benefits of having your own database for email marketing are:

  • Your service process drives customer communications
  • Trigger emails based on important events in the customer journey that are 100% internal to your way of doing business
  • Build offers based on past customer purchasing behavior
  • Use segmentation to build lookalike group and manage customer value

3. Calculating Lifetime Value for Paid Advertising Spend

In paid advertising, there’s this fancy term “CPA-bidding”. 

Cost-Per-Action, or target cost per action, is a smart google bidding strategy that aims to optimize your ad spend. You only need to input a number, let’s say that the most you can pay for a new customer are $10, then Google will try to get customers/leads at or below that cost.

There’s a catch though. No, actually, there are two.

First – You need to have enough data on leads so that Google can optimize your campaign.

Second – Cost per action doesn’t really say that you need to use a customer, or lead, acquisition cost.

What the heck does this mean?

It means, that if you’re in a competitive environment, then you’ll get outbid most of the time by your competitors. Instead of taking a one-and-done approach to customer acquisition, try looking at the customer lifetime values – and calculate the net profits.

If you’re confused about all of this and need guidance on how to calculate lifetime value, please refer to this article: . The article provides guidance on how to calculate lifetime value and more detailed information on why it’s so important for your business.

In order to do this, you’ll need a business intelligence system – because you need to access the inputs needed to calculate the customer lifetime values. 

Book a Free Consultation to Get Started with Power BI

We provide free consultations to growth-minded SMBs.

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