More than 99% of your customers check their email every day. Younger generations prefer business communications over email, and you will position your company front and center in their inbox.
Creating the right email marketing campaign helps your company portray themselves as an authority in the field. It also helps inform your readers so they can work better with your company throughout the process. Talk about a win-win situation!
Email marketing works as a great channel for customer retention, and retention can have a large impact on your profits, read about it on our blog here.