Self-Service BI is the Only Game in Town for Small Business

Self-service business intelligence

Do you own a small or mid-sized business and think that business intelligence and data analytics tools are out of your reach? Then you might want to think again. More and more companies like yours are embracing a DIY, self-service model when it comes to business intelligence, and so can (read: should) you.  Still on […]

Big Data for Small Companies

Big data for small companies

Big data: it’s all around us, from the social media we use every day to our children’s education system. it’s integral to scientific disciplines like astronomy and huge corporations like Amazon. The benefits of big data don’t stop at these large-scale enterprises though. More and more entrepreneurs are discovering the benefits of big data for […]

Digital Marketing Strategy from Humdrum to Humming

Digital marketing strategy

Digital marketing strategy and implementation for a SaaS company. From first steps to ongoing optimization and weekly “jam-sessions” – here’s how we did it! Fat Tails has been working on SaaS business models for a long time and was excited to learn that a client wanted to overhaul their digital marketing stack – starting with […]

Customer Retention – Decreasing Churn is the #1 Secret to Growing Profits

Customer retention harp

Customer Retention – Decreasing Churn to Grow Profits Customer Retention – Service business, or companies with services marketing elements like SaaS companies, should prioritize fighting customer churn above all else. The old saying “acquiring a customer is 4 times more expensive than keeping an existing customer” still applies. In this article we look at the […]

Negative Marketing Personas – How to Cope with Grinders

Marketing personas

Marketing Personas – We’ve all been there, but we might not have put a name to the phenomenon. The day has gotten off to a flying start. You’ve just returned from your coffee break. Some hot coffee, a little light banter with your co-workers, and then IT happens. “The Grinder” is back. Your hopes for […]

Why SaaS Marketing is Critical for Your Business

Saas marketing

Are you thinking about using SaaS marketing for your business? SaaS, or software as a service, can be very difficult to market. Yet, it also often helps businesses sell wildly successful products. In fact, services marketing allows companies to sell their products with little overhead costs. It also is a fantastic way to keep earning money […]

5 Useful Tips on Choosing a Digital Marketing Company for Your Small Business

Digital marketing company

Are you looking to get started with online marketing and wondering how to choose the right digital marketing company? Perhaps you already have an online presence, or maybe you’re just starting out. Either way, many other companies compete with yours for the attention of your potential customers. Many have full-on teams of expensive marketing experts. […]