Landing Pages for WordPress

The success of your online business really depends a lot on just a few key pages on your site. The kinds of "conversion focused" pages, where you very specifically turn new visitors into email subscribers, members or customers.

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When to use landing pages?

So when should you use landing pages? Thrive Themes have compiled this non-exhaustive list in their Beginner's Guide to Landing Pages:

  • 1
    When you drive paid traffic
  • 2
    When you organize an event or webinar
  • 3
    When you give away a free ebook/video course/guide/etc.
  • 4
    Before launching a new product or service
  • 5
    To segment different buyer personas
  • 6
    To segment visitors with different engagement levels

If you are writing a blog and have the patience to wait for organic traffic, and if your blog is non-commercial... then creating landing pages may not be obligatory for you.

Perhaps... but probably not!

As you are starting to build your online precense I would suggest putting some effort into creating landing pages and rapidly adding some landing pages to build your online precense and community. You can always create a private journal with just piece of paper and a pen... don't need WordPress for that!

Henrik Janer

I do customer analytics and databases, marketing and marketing analytics, direct sales and strategy as well as integrations that support these activities. Fat Tails Oy - helps start-ups and independent teams to rapidly execute their marketing and sales initiatives on a shoestring budget.

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