Your 2021 SEO Pricing Guide: Balancing Value and Success

Seo pricing guide

It’s incredible to see what was trending on Google in 2020 – it gives you insight into everything people searched for.  It can also help your business when it comes to SEO.  But how is it different from PPC? How is SEO similar to PPC in terms of calculating ROI? What are the appropriate KPIs […]

Digital Marketing Strategy from Humdrum to Humming

Digital marketing strategy

Digital marketing strategy and implementation for a SaaS company. From first steps to ongoing optimization and weekly “jam-sessions” – here’s how we did it! Fat Tails has been working on SaaS business models for a long time and was excited to learn that a client wanted to overhaul their digital marketing stack – starting with […]